My Story
A personal journey through the eras, decisions, and technology passions that have shaped my path: from self-taught curiosity to enterprise-grade engineering.
The Beginning in Galicia
I was born just a few days after the start of the 90s, in the beautiful city of A Coruña, in Galicia. From a young age, I always balanced my studies with a second activity: I used to help out at my parents' toy store on weekends and school holidays. This early immersion in the family business, surrounded by toys and customers, planted the early seeds of perseverance, responsibility, and customer relations. It was also during this time that my passion for video games was born. Although the SEGA Mega Drive and the original GAME BOY were the first consoles I ever saw when I was only a few months old, the first one I remember truly enjoying was the Nintendo 64, with masterpieces like Super Mario 64, The Legend of Zelda: Ocarina of Time, The Legend of Zelda: Majora's Mask, Donkey Kong 64, Diddy Kong Racing and Super Smash Bros. Shortly after, I dove into handheld gaming with the GAME BOY Color, enjoying classics such as Pokémon Blue, Tetris, The Legend of Zelda: Oracle of Ages and Pokémon Silver.
"Balancing school with helping out at our family retail store was my very first school for problem-solving and attention to detail."
Computers, Self-teaching, and the First Contract
As I approached puberty, my secondary occupation shifted to a much more serious and expensive passion: computer science. At the age of 14 (2004), I began studying the secrets of Computer Engineering on my own. I must confess that I have never been a fan of formal, structured education; I have always believed in pragmatic, experimental, and self-directed learning. I spent the summers of 2005 and 2006 assembling computers at a close friend's shop. At the same time, I discovered C# and Microsoft's .NET ecosystem. This self-taught journey led me to sign my first employment contract as a professional developer in 2007, when I was only 17 years old—a time when I was already standing in front of technical audiences to share what I had learned.
"I signed my first contract as a professional developer at 17. By that same age, I was already speaking at technical events to share knowledge."
Consulting, Enterprise ERPs, and University
I spent the next three years working at the consulting firm Lusco Tekhne while continuing my studies in Computer Engineering at Universidade da Coruña (UDC), which I had started in 2008. My time at Lusco Tekhne allowed me to work for TOUS Jewelry on the development and maintenance of their proprietary ERP system, spanning complex logistics modules to point-of-sale (POS) terminal applications. Designing WPF interfaces and C# backend architectures at that scale provided me with a solid foundation in critical business software, although the intense workload eventually led me to pause university to focus on real-world engineering.
Madrid, Joining ilitia, and Kinect Integration
In 2010, two key events reshaped everything: I became a writer and technical coordinator at Hipertextual and relocated to Madrid to join ilitia Technologies as a UX Developer. My role at ilitia allowed me to work closely with large corporations: I developed a pioneering user experience for BBVA using Microsoft Kinect for gesture-based inputs, worked on Banco Santander's native Windows app, contributed to home hospitalization systems for COPD (EPOC) patients at Osakidetza in a joint project with Microsoft and Accenture, and built cloud applications on Azure and mobile apps for the Windows Phone Marketplace.
"Developing gesture-controlled interfaces with Kinect for major financial entities showed me how technology acts as a bridge to redefine human interaction."
Co-founding Difoosion, Tuenti, and Executive Scale as CEO
In late 2011, I co-founded Difoosion alongside Luis Yáñez, an online publishing group that has been a cornerstone of my career. Between 2012 and 2013, I balanced its initial launch with a role at Tuenti as a Mobile Apps Engineer, developing and launching Tuenti's official Windows Phone app from scratch under agile methodologies (Scrum). In 2014, I dedicated myself full-time to Difoosion. Serving first as COO and then as CEO starting in 2015, I led asset acquisitions, monetization optimization, and a team of over 80 professionals to build leading publications like Andro4all, IGN España, Alfa Beta Juega, and iPadizate, reaching millions of monthly readers. In 2019, I resumed my studies, balancing my work at Difoosion with studying for a Bachelor's Degree in Computer Engineering at UNIR, which is currently pending the submission and defense of my Bachelor's Thesis (TFG).
"Leading a publishing group of 80 professionals as CEO provided me with a comprehensive view of business strategy, team culture, and technological scale."
Returning to the Technical Core as CTO and the AI Wave
After a decade in executive management, in 2025 I decided to return to my true passion: software architecture. I stepped into the CTO role at Difoosion to lead the development of Difoosion Turbo, our high-performance enterprise CMS. Today, my primary focus lies in the practical application of Artificial Intelligence in Software Engineering: designing autonomous AI agent workflows and cognitive coding assistants to optimize our development lifecycle. In addition, I balance this technical leadership with teaching as a Master's Professor at Universidade da Coruña (MPXA).
"Today, I leverage AI agents and cognitive workflows to redefine how we construct scalable software, bridging my initial programming passion with the future of code."